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Geoffrey Bird

Dr. Geoffrey Bird

Associate Professor, School of Tourism and Hospitality Management

Geoffrey Bird joined Royal Roads University as a faculty member in the School of Tourism and Hospitality Management in 2008.

He completed a PhD in 2011 from the University of Brighton where he studied the relationship between battlefield tourism and remembrance.  He also holds an MSc in Training from the University of Leicester, UK, where he studied tourism education policy and planning.  His BA Honours degree in International Development is from the University of Guelph.
Geoffrey served as Convenor of the Tourism Management Diploma and Degree Programs at Capilano College in North Vancouver during six-year term. In 2006, Geoff was the College nominee for a national teaching award, owing to his innovative approach to education involving experiential and interactive learning. He was also the project manager for the Community Based Tourism Training Project in Vietnam, a highly successful five-year Canadian International Development Agency (CIDA) funded initiative.

In addition to teaching, Geoffrey has a wide range of tourism-related experience. For seven years, he coordinated the public post-secondary tourism and hospitality programs while with the Ministry of Advanced Education, and enjoyed a one-year secondment managing international implementation of the SuperHost Family of Programs at Tourism British Columbia. Geoff also gained valuable experience running his own Victoria-based tour company for four years before moving to Malaysia. He lived in Kuala Lumpur for three years and was awarded two CIDA grants to develop sustainable tourism training and served as President of the Malaysia Canada Business Council. He has also been involved with a number of tourism related consulting opportunities in Southeast Asia, the Caribbean and across Canada.

Geoffrey’s present research interests include community-based tourism development, sustainable tourism, identity and tourism, tourism HRD policy and practice, product development, heritage and cultural tourism.

Geoffrey’s ‘leisure repertoire’ ranges from kayaking, skiing, soccer and reading history, to enjoying time with friends, family, and in particular with his wife, Katharine. He continues to enjoy the opportunity to travel for both pleasure and for research purposes, particularly in North America, Europe and Vietnam.

Contact information:
250-391-2600 ext.4179
Office: Nixon 242


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